Reach Every Subscriber in Their Own Language
Translate your Marketing Cloud emails once — natively inside Content Builder. MCT saves every language as a reusable block and serves the right one to every subscriber at send. No middleware. No per-send cost.
Higher Engagement
Cost Reduction
Translation per Language
The Problem We Solve
Your subscribers don't all read English. Duplicating an email per language, pasting translations into HTML, or wiring middleware that hits a translation API for every recipient — it's slow, brittle, and expensive. MCT bridges this gap, bringing multilingual email directly into the Content Builder workflow you already use.
How MCT Solves It
Bring multilingual email directly into the Marketing Cloud you already use.
One Email, Every Language
Build a single email in Content Builder. MCT translates once and serves each subscriber their own language automatically — from your existing Data Extension locale field.
Cache Once, Send Forever
The translation API fires a single time per language. Every subsequent send is a simple lookup — cost and speed no longer scale with your list size.
Native to Content Builder
Every translated version lives as a first-class content block you can review, edit, and reuse across any future email, journey, or template.
How It Works
Get up and running in three simple steps.
Drag & Drop into Content Builder
Drop the MCT block into any Marketing Cloud email — no coding, no middleware, no additional infrastructure.
Point & Pick Languages
Point MCT at your English content, choose target languages, and click Translate. Every version is saved as a reusable, editable content block.
Send & Serve Automatically
Activate your send. MCT reads each subscriber's locale from your Data Extension and serves the right language automatically — no separate send per market.
See MCT in Action
Watch how easy it is to add multilingual email to your Marketing Cloud sends.
Why Marketers Choose MCT
Purpose-built features that make multilingual email effortless for Salesforce Admins.
Native Content Builder Block
Drop translation into any email alongside your existing content blocks. Zero custom code, zero middleware.
Translate Once, Not Per Send
MCT calls the translation service a single time and caches every language as a reusable block — cost and send speed never scale with your list size.
No Per-Send Cost
Because the translation is cached, sending to 1,000 or 1,000,000 subscribers costs the same. The API fires once, not once per recipient.
Human-Reviewable Output
Every language is saved as an editable content block you can review and correct before it ships. Machine translation you control — not a black box.
Per-Subscriber Language at Send
Serve each subscriber their language automatically from your existing Data Extension locale field. No separate send per market, no duplicate journeys.
Reuse Everywhere
Translated blocks live in Content Builder as first-class assets — drop the same localized content into any future email, journey, or template.
Top Use Cases
Real campaign scenarios where multilingual automation delivers measurable results.
Global Campaigns
One email, every market. Launch a single campaign that reaches every subscriber in their own language — no separate send per region.
Lifecycle in Every Language
Welcome, renewal, and win-back emails that arrive in each subscriber's language automatically, across your entire lifecycle program.
Transactional & Triggered Sends
Order confirmations, alerts, and receipts localized once and reused across every triggered send — no per-message translation lag.
Rapid Market Expansion
Entering a new region? Add a language and re-translate. Your entire email program speaks it the same day.
Cart & Browse Abandonment
Recover more revenue by re-engaging shoppers in the language they browse in — automatically pulled from their profile.
Subscription Renewals
Send renewal reminders in every subscriber's language, from a single email template. Reduce churn without duplicating work.
Frequently Asked Questions
What is MCT and how does it integrate with SFMC?+
MCT (Marketing Cloud Email Translator) is a native Content Builder block for Salesforce Marketing Cloud Engagement. Drop it into any email, pick your languages, and MCT saves each translation as a reusable content block — no middleware, no external platform.
Does MCT call the translation API for every subscriber?+
No. That's the whole point. MCT translates once at build time and caches each language as a content block. At send, it's a simple lookup — the translation service is never called during a send.
How difficult is the setup process?+
Install the package from AppExchange, point MCT at a Data Extension field with your subscribers' locale, and drop the block into your first email. Most teams are live inside an afternoon.
Can I edit the translations?+
Yes. Every language is a normal, editable content block. Machine translation gets you 95% of the way; you make the final call before it ships.
What happens when I change the English copy?+
Click Translate again. MCT re-generates the language blocks and overwrites the old versions by key. You review, and you're done.
Which Marketing Cloud edition do I need?+
Marketing Cloud Engagement with Content Builder. MCT does not run on Marketing Cloud Growth, Advanced, or Account Engagement (Pardot).
How is customer data secured?+
Content lives natively in Content Builder — never in a third-party database. Only the single translation call leaves your instance, and the translation service retains no content beyond the call. GDPR and CCPA aligned from day one.
Ready to Speak Every Subscriber's Language?
Book a demo and see MCT in action inside your Salesforce Marketing Cloud.